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loading=\"lazy\" decoding=\"async\" class=\"pict\" src=\"https:\/\/paul.katou.jp\/images\/20170623_2132914.png\" alt=\"\" width=\"272\" height=\"140\" \/><\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u5f53\u6642\u306e\u50d5\u3082\u65e5\u5e83\u3082\u30a4\u30b1\u30a4\u30b1\u3060\u3063\u305f\u306e\u3067\u3001\u307e\u3041\u307e\u3041\u306a\u898f\u6a21\u306e\u8cb7\u53ce\u30aa\u30d5\u30a1\u30fc\u3060\u3063\u305f\u3051\u3069\u58f2\u5374\u306a\u3093\u3066\u307e\u3063\u305f\u304f\u6709\u308a\u5f97\u306a\u304b\u3063\u305f\u3002\u3000\uff08\u5f8c\u304b\u3089\u8003\u3048\u308c\u3070\u3001\u304b\u306a\u308a\u3044\u3044\u6761\u4ef6\u3060\u3063\u305f\u3051\u3069\u306d\uff09<\/p>\n<p>&nbsp;<\/p>\n<p>\u3057\u304b\u3057\u63a5\u89e6\u3057\u3066\u6765\u3066\u304f\u308c\u3066\u3044\u308bNeo@Ogilvy\u3063\u3066\u306e\u306f\u2026\u3000\u3042\u306e\u4e16\u754c\u306e\u30aa\u30b0\u30eb\u30f4\u30a3\u306e\u30c7\u30b8\u30bf\u30eb\u9818\u57df\u306eNeo\uff01\u30bf\u30b9\u30af\u30d5\u30a9\u30fc\u30b9\u3060\u3002<\/p>\n<p>\u305d\u308c\u306b\u3069\u3046\u8003\u3048\u3066\u3082\u30aa\u30b0\u30eb\u30f4\u30a3\u306e\u63d0\u5531\u3057\u3066\u308b\u300c360\u00b0\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u306b\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306f\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u304f\u3002<\/p>\n<p>\u3057\u304b\u3082\u4eca\u3001\u4e16\u754c\u3092\u541e\u307f\u8fbc\u3082\u3046\u3068\u3057\u3066\u3044\u308b\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3082\u3001\u30a2\u30e1\u30ea\u30ab\u3088\u308a\u3082\u5727\u5012\u7684\u306b\u65e5\u672c\u304c\u9032\u3093\u3067\u3044\u308b\u3058\u3083\u306a\u3044\u304b\u3002\u3042\u308b\u610f\u5473\u3067\u304b\u306a\u308a\u30de\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u308b\u304f\u3089\u3044\u30a6\u30c1\u3082\u300e\u512a\u4f4d\u300f\u3060\u3088\u306d\u3001\u3068\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e00\u65b9\u3067Google\u3001Overture\u3001Microsoft\u2026\u3000\u5f53\u6642\u306e\u65e5\u5e83\u306e\u58f2\u4e0a\u306e\u4e3b\u529b\u3068\u3044\u3046\u304b\u5927\u90e8\u5206\u3060\u3063\u305f\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30e1\u30c7\u30a3\u30a2\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u660e\u3089\u304b\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u307b\u3046\u304c\u5148\u306b\uff06\u5927\u898f\u6a21\u306b\u904b\u7528\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u4e16\u754c\u4e00\u3068\u306e\u8a89\u304c\u3042\u308b\u30aa\u30b0\u30eb\u30f4\u30a3\u3068\u624b\u3092\u7d44\u3080\u3068\u3044\u3046\u306e\u306f\u3001\u696d\u754c\u7684\u306b\u304b\u306a\u308a\u30af\u30fc\u30eb\u3067\u306f\u306a\u3044\u306e\u304b\u3002\u65e5\u5e83\u306e\u30ea\u30af\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u52b9\u304d\u305d\u3046\u3060\u3002<\/p>\n<p>\u30fb\u30fb\u30fb\u3000\u306a\u3069\u3068\u3044\u3046\u8a08\u7b97\u3082\u50cd\u3044\u3066\u3001\u300c\u58f2\u5374\u3082\u307e\u3093\u3056\u3089\u3067\u3082\u306a\u3044\u3088\u30fc\u300d\u7684\u306a\u9854\u3092\u3057\u3064\u3064\u3001\u307b\u3044\u307b\u3044\u3068\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u51fa\u5411\u3044\u3066\u307f\u305f\u306e\u3060\u3063\u305f\u3002\u3000\u82f1\u8a9e\u307e\u3063\u305f\u304f\u308f\u304b\u3093\u306a\u3044\u306e\u306b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u305d\u308c\u304b\u3089\uff12\u5ea6\u307b\u3069\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u672c\u793e\u306b\u901a\u3063\u305f\u3060\u308d\u3046\u304b\u3001<\/p>\n<p>2006\u5e744\u670820\u65e5\u3001\u30aa\u30b0\u30eb\u30f4\u30a3\u30fb\u30ef\u30f3\uff0851%\uff09\u3068\u65e5\u5e83\uff0849%\uff09\u306f\u5408\u5f01\u4f1a\u793e\u3068\u3044\u3046\u5efa\u4ed8\u3067\u30cd\u30aa\u30fb\u30a2\u30c3\u30c8\u30fb\u30aa\u30b0\u30eb\u30f4\u30a3\u65e5\u672c\u6cd5\u4eba\u3092\u7d44\u6210\u3057\u305f\u3002\u30ab\u30eb\u30c1\u30e3\u30fc\u304c\u9055\u3044\u904e\u304e\u3066\u3001\u5408\u610f\u306b\u81f3\u308b\u307e\u3067\u73fe\u5834\u306e\u30e1\u30f3\u30d0\u30fc\u306f\u3059\u3054\u304f\u305f\u3044\u3078\u3093\u3060\u3063\u305f\u3068\u8a18\u61b6\u3057\u3066\u308b\u3057\u3001\u50d5\u3082\u4fa1\u5024\u89b3\u304c\u70c8\u3057\u304f\u5408\u308f\u305a\u5e7e\u5ea6\u3082\u8ae6\u3081\u304b\u3051\u305f\u3002\u305d\u308c\u3067\u3082\u3001\u306a\u3093\u304b\u51c4\u3044\u30c1\u30e3\u30f3\u30b9\u306e\u3088\u3046\u306a\u6c17\u304c\u3057\u3066\u7c98\u308a\u5f37\u304f\u5408\u5f01\u7d44\u6210\u306b\u6f15\u304e\u3064\u3044\u305f\u306e\u3060\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u25a0\u30aa\u30b0\u30eb\u30f4\u30a3\u30fb\u30ef\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u3001\u65e5\u5e83\u3068\u5408\u5f01\u3067\u30cd\u30c3\u30c8\u5e83\u544a\u65b0\u4f1a\u793e<\/p>\n<p><a href=\"https:\/\/www.shibukei.com\/headline\/3251\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.shibukei.com\/headline\/3251\/<\/a><\/p>\n<p>\u65e5\u5e83\u304b\u3089\u306f\u7279\u306b\u5148\u65b9\u306e\u5f31\u70b9\u3060\u3063\u305fSEM\u306e\u904b\u7528\u3092\u62c5\u3046\u3079\u304f\u30015\u4eba\u306e\u793e\u54e1\u304c\u5e38\u99d0\u3068\u3057\u3066\u51fa\u5411\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a<\/p>\n<p>&nbsp;<\/p>\n<p>\u5408\u5f01\u4f1a\u793e\u306fNIKKO\u306b\u5168\u304f\u7d4c\u6e08\u7684\u306a\u30d7\u30e9\u30b9\u306f\u3082\u305f\u3089\u3057\u3066\u306a\u304b\u3063\u305f\u3002\u305d\u308c\u3067\u3082\u3001\u50d5\u306b\u3082NIKKO\u306b\u3082\u305d\u308c\u306a\u308a\u306b\u6709\u5f62\u7121\u5f62\u306e\u679c\u5b9f\u306f\u3042\u3063\u305f\u3068\u601d\u3046\u3002<\/p>\n<p>\u7d50\u5c40\u3001NIKKO\u81ea\u4f53\u304c\u30e9\u30a4\u30d6\u30c9\u30a2\u4e8b\u4ef6\u4ee5\u964d\u305a\u3063\u3068\u30c0\u30c3\u30c1\u30ed\u30fc\u30eb\u3092\u7d9a\u3051\u2026\u3044\u3088\u3044\u3088\u5408\u5f01\u904b\u55b6\u3069\u3053\u308d\u3067\u306f\u306a\u304f\u306a\u3063\u305f\u3053\u3068\u304c\u5927\u304d\u304f\u30012008\u5e743\u6708\u672b\u3092\u3082\u3063\u3066\u30cd\u30aa\u30fb\u30a2\u30c3\u30c8\u30fb\u30aa\u30b0\u30eb\u30f4\u30a3\u306e\u5f53\u65b9\u6301\u3061\u520649%\u3092\u58f2\u308a\u623b\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u50d5\u306f\u305d\u306e\u76f4\u5f8c\u306e5\u670820\u65e5\u306b\u3001NIKKO\u306e66.7%\u3092GMO\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u5272\u308a\u5f53\u3066\u3001\u540c\u793e\u306e\u7d4c\u55b6\u304b\u3089\u9000\u3044\u3066\u3044\u308b\u3002<\/p>\n<p><a href=\"http:\/\/itpro.nikkeibp.co.jp\/article\/NEWS\/20080520\/302699\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/itpro.nikkeibp.co.jp\/article\/NEWS\/20080520\/302699\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u8981\u3059\u308b\u306b\u3001\u50d5\u304b\u3089\u30aa\u30b0\u30eb\u30f4\u30a3\u306b\u7533\u3057\u51fa\u3066\u5e55\u5f15\u304d\u3092\u3059\u308b\u3053\u3068\u306b\u3057\u305f\u306e\u3060\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u50d5\u306f\u5408\u5f01\u3084\u3063\u3066\u308b\u9593\u306b\u3082\u5ea6\u3005\u30a2\u30e1\u30ea\u30ab\u306b\u884c\u3063\u305f\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u3067\u306e\u3001Ogilvy\u306e\u30c7\u30b8\u30bf\u30eb\u9818\u57df\u306e\u65e5\u672c\u306e\u5408\u5f01\u76f8\u624b\u3068\u3044\u3046\u80a9\u66f8\u306e\u52b9\u679c\u306f\u51c4\u304b\u3063\u305f\u3002<\/p>\n<p>WPP\u30b0\u30eb\u30fc\u30d7\u3067\u3082\u3001Google\u3067\u3082\u3001Microsoft\u3067\u3082\u3001\u306a\u3093\u304b\u305d\u308c\u306a\u308a\u306b\u898b\u3066\u304f\u308c\u3066\u305f\u3068\u601d\u3046\u3002\u82f1\u8a9e\u304c\u62d9\u3044\u50d5\u306b\u3082\u305d\u3093\u306a\u306b\u98a8\u5f53\u305f\u308a\u304c\u53b3\u3057\u304f\u306a\u304b\u3063\u305f\u306e\u306f\u3001\u305d\u306e\u52b9\u679c\u3068\u3057\u304b\u601d\u3048\u306a\u304b\u3063\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30de\u30fc\u30c1\u30f3\u30fb\u30bd\u30ec\u30eb\u537f\u304c\u51fa\u5e2d\u3059\u308bWPP\u30b0\u30eb\u30fc\u30d7\u306e\u4e16\u754c\u306e\u5e79\u90e8\u306e\u96c6\u307e\u308b\u4f1a\u5408\u306b\uff12\u56de\u53c2\u52a0\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30bd\u30ec\u30eb\u537f\u304c\u300c\u3053\u308c\u304b\u3089\u306f\u30e2\u30d0\u30a4\u30eb\u3068\u30a2\u30b8\u30a2\u3067\u3042\u308a\u3001\u305d\u308c\u4ee5\u5916\u306f\u91cd\u8981\u3067\u306f\u306a\u3044\u300d\u3068\u30b9\u30d4\u30fc\u30c1\u3057\u3066\u305f\u3053\u3068\u304c\u3001\u305d\u306e\u5f8c\u306e\u50d5\u3092\u5927\u304d\u304f\u7a81\u304d\u52d5\u304b\u3057\u305f\u3002\uff08 \u4e2d\u6bb5\u3042\u305f\u308a\u306e\u3010\u3053\u308c\u304b\u3089\u306f\u30a2\u30b8\u30a2\u306e\u6642\u4ee3\u3060\u3068\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u79fb\u4f4f\u3002\u3011\u306e\u304f\u3060\u308a\u2192<a href=\"https:\/\/www.lifehacker.jp\/2016\/04\/160418_asiabusiness_sg.html\" target=\"_blank\" rel=\"noopener 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2017\u5e746\u670820\u65e5\u3001\u65e5\u672c\u3060\u3051\u3067\u306a\u304f\u3001\u5168\u4e16\u754c\u306eNeo@Ogilvy\u304c\u30b0\u30eb\u30fc\u30d7M\uff08Mindshare\uff09\u306b\u7d71\u5408\u3055\u308c\u308b\u3053\u3068\u304c\u767a\u8868\u3068\u306a\u3063\u305f\u3002<\/p>\n<p><a href=\"http:\/\/adage.com\/article\/agency-news\/neo-ogilvy-joins-mindshare-wpp-trim-fat\/309453\/\" target=\"_blank\" rel=\"noopener 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,5],"tags":[],"class_list":["post-3926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-12","category-5"],"_links":{"self":[{"href":"https:\/\/katou.jp\/index.php?rest_route=\/wp\/v2\/posts\/3926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/katou.jp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/katou.jp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/katou.jp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/katou.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3926"}],"version-history":[{"count":3,"href":"https:\/\/katou.jp\/index.php?rest_route=\/wp\/v2\/posts\/3926\/revisions"}],"predecessor-version":[{"id":5088,"href":"https:\/\/katou.jp\/index.php?rest_route=\/wp\/v2\/posts\/3926\/revisions\/5088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/katou.jp\/index.php?rest_route=\/wp\/v2\/media\/1703"}],"wp:attachment":[{"href":"https:\/\/katou.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/katou.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/katou.jp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}